The Ultimate Guide to Expert Web Strategy Consulting for Local Businesses.

1. Website Audit and Optimization

Your website is the foundation of your online presence, so it’s essential to make sure it’s optimized for user experience and search engines. An expert web strategist will conduct a comprehensive audit of your website’s design, content, and functionality, to identify areas for improvement.

One of the first things an expert web strategist will look at is your website’s design. They’ll evaluate your website’s visual appeal, navigation, and layout, to ensure that it’s user-friendly and easy to navigate. They’ll also analyze the content on your website, to ensure that it’s high-quality, informative, and engaging.

But a good website is more than just looks and content. It also needs to be optimized for search engines. An expert web strategist will help you to optimize your website for search engines, by researching and incorporating relevant keywords, improving meta tags, and optimizing your content. They’ll also analyze your website’s speed and mobile responsiveness, to ensure that it loads quickly and looks great on all devices.

2. Local SEO

Local SEO is critical for local businesses, as it helps them to rank higher in local search results and attract more local customers. An expert web strategist will help you optimize your website and online profiles for local search, by researching and incorporating local keywords, optimizing your Google My Business profile, and building high-quality backlinks from other local websites.

One of the first things that the expert will do is research the keywords that matter most to your business. They’ll look at what your customers are searching for, what your competitors are ranking for, and what keywords are most relevant to your business. They’ll then incorporate these keywords into your website’s content, meta tags, and other key areas.

But local SEO isn’t just about keywords. A web strategist expert will also help you optimize your Google My Business profile, which is a key factor in local search rankings. They’ll ensure that your profile is complete, accurate, and up-to-date, and that it includes all the relevant information about your business.

Finally, an expert web strategist will help you build high-quality backlinks from other local websites. This is important because search engines use backlinks as a way to measure the authority and relevance of your website. By building high-quality backlinks, you can improve your website’s credibility and authority, and help it rank higher in local search results.

3. Content Strategy

A content strategy is essential for engaging your target audience and driving traffic to your website. An expert web strategist will help you develop a content strategy that aligns with your brand voice, target audience, and business goals. They’ll research the topics and keywords that matter most to your audience, and develop a content calendar that includes blog posts, infographics, videos, and other types of content.

One of the first things an expert web strategist will do is research your target audience. They’ll look at who your customers are, what they’re interested in, and what problems they’re trying to solve. They’ll then develop a content strategy that speaks directly to your target audience, by addressing their needs and interests.

But developing a content strategy is just the beginning. An expert web strategist will also help you to create high-quality, engaging content that resonates with your audience. They’ll work with your team to develop content that’s informative, engaging, and shareable, whether that’s blog posts, infographics, videos, or other types of content. They’ll also help you to distribute your content across your website and social media channels, to maximize its reach and impact.

4. Social Media Strategy

Social media is a powerful tool for local businesses, as it allows you to connect with your target audience and build relationships with your customers. An expert web strategist will help you develop a social media strategy that aligns with your brand voice, target audience, and business goals. They’ll help you identify the social media platforms that matter most to your audience, and develop a content strategy that’s tailored to each platform.

One of the first things an expert web strategist will do is research the social media platforms that matter most to your target audience. They’ll look at where your customers are spending their time online, and which platforms are most relevant to your business. They’ll then develop a social media strategy that speaks directly to your target audience, by creating content that’s engaging, informative, and shareable.

But a good social media strategy is more than just posting content. An expert web strategist will also help you to engage with your audience, by responding to comments and messages, and building relationships with your customers. They’ll help you monitor your social media accounts for mentions of your brand, and respond promptly to any feedback or inquiries.

5. Analytics and Reporting

Finally, an expert web strategist will help you measure the success of your web strategy, by analyzing your website and social media analytics, and providing regular reports on your performance. They’ll help you identify the key performance indicators that matter most to your business, and track your progress towards your goals.

One of the first things an expert web strategist will do is set up analytics tracking on your website and social media accounts. They’ll use tools like Google Analytics and Facebook Insights to track your website traffic, social media engagement, and other key metrics. They’ll then provide regular reports on your performance, so you can see how your web strategy is impacting your business.

But analytics and reporting is more than just numbers. An expert web strategist will help you interpret the data, and make data-driven decisions about your web strategy. They’ll help you identify areas for improvement, and develop strategies to address any issues or challenges.